Story


CONCEPT

Urban life usually means a busy life. Whether we are travelling from gym to office, airport to mountain top or playground to pilates, we are always on the move. Finding clothing that moves with us has always been a challenge and ZODIAC ACTIVE is designed to meet this challenge.

 

DESIGNER

Stephanie Lawson is a British designer, based in China between Beijing and Shanghai. She founded Zodiac Active initially as a solution to her busy lifestyle working as a fashion designer in Asia. She saw an opportunity to use new technology in denim to test her idea for combining daily essentials and activewear functionality with denim.

The demands of long working hours, regular travel and trying to stay active throughout the day whilst looking chic and put together were not being met by existing brands.

 

 

The first collection was a success among friends and within a wider community of yoga fans, career women, busy moms and creatives. The brand has steadily started to win a diverse community of fans from within China and from all around the world.

Now the collection is available to buy at a range of lifestyle stores, yoga studios, at pop-up events, festivals and also online.