INTRODUCING ZODIAC ACTIVE
ZODIAC is one of the world's very first pure performance-focused denim brands. British founder and designer Stephanie Lawson started the brand in 2016 in Beijing, China and now runs the brand between China and the U.K. A premium capsule of active essentials, ZODIAC is designed to take you seamlessly from day to night, smart to casual and stillness to movement.
ZODIAC ACTIVE was created in order to provide 'sustainably sourced, ethically produced fashionable clothing for a community of busy people who want to look put together and feel good at all times.' Convenient and functional but fashionable is the mantra. All styles are made with the busy urban professional in mind - the modern nomad who prioritizes style just as much as comfort.
We think meaningful design is a necessity in the business of selling products. Every style must have a good reason for being - a purpose - and a high level of function and use within the wardrobe. The design phase involves full consideration of the garment before/during and after customer use. As our starting point, denims are washed using ‘Ozone’ machines from Jeanologia meaning approximately 70% less water, chemical and electricity usage than a standard pair of jeans. Fabrics are sourced from suppliers renowned for their advanced efforts in sustainability initiatives. We currently work with two factories in China, one is Fairwear Foudation certified and specializes in providing GOTS certified organic cotton to us and the rest of their customers. We collected use-able waste fabrics from the design and production process and created our accessories from these.
Sustainability is not a yes/no tickbox but instead it runs through every process and product. We aim to use only organic cotton in our future collections, alongside recycled man-made fabrics such as polyester. It is a challenge to create stretch comfort designs without man-made spandex however we are currently looking into many new alternatives and hope to incorporate those into our products as soon as possible. Until then, we will continue to use natural fabrics including hemp, linen and merino wool. We are driving towards a future with less waste and more efficiency throughout the entire manufacturing process.
Images by ZODIAC, Meat studio BEIJING, Ken Ngan SHANGHAI, Jason Lee Wong PARIS
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